Lifestyle Business Success: Harness the Power of Audience Surveys to Create What Your Customers Truly Want

Mar 28

Are you ready to discover my absolute favorite strategy for breaking free from overthinking and taking action? It's a secret weapon that allows me to create exactly what my audience desires. Can you guess what it is?

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The answer is simple: ask them what they want! Whenever I find myself torn between creating a quiz on X topic or Y topic, unsure if I should develop a membership site or a course, or struggling to decide on the theme for my next webinar, I turn to my audience for guidance. By surveying them, I gain valuable insights that shape my decisions.

Many of us tend to make things more difficult for ourselves by getting trapped in endless circles of self-doubt, attempting to guess what our audience wants, and driving ourselves to the brink of madness. However, the solution is right in front of us – we just need to ask our people.

Regardless of whether you have just four followers or a small but engaged audience, it's enough. In fact, having fewer people allows for more in-depth conversations. Once your own audience has grown to tens of thousands, it becomes impossible for you to connect with each person individually. Therefore, you should rely on surveys to gather their opinions and preferences.

There are various platforms available for conducting surveys, such as SurveyMonkey or SurveySparrow. Alternatively, you can use Instagram polls and questions, but be sure to inform your family and friends who follow you on Instagram not to respond to your questions. Their input might skew your results.

If your audience is currently small, you have the advantage of being able to engage with each person individually. Take advantage of this by scheduling phone or Zoom calls with them.

Even if you can only manage connecting with a fraction of your audience, you should still prioritize connecting with your audience during your annual planning. Send an email to your list, announcing the "subscriber chats" and providing a link for them to book appointments in your calendar. During these conversations, you can ask them to share details about their lives and struggles.

Believe me when I say that the information gained from these conversations is like gold. It offers a deep understanding of my audience's needs and desires, allowing me to craft content and offerings that truly resonate with them.

I encourage you to try this strategy for yourself and witness the power of direct engagement with your audience.

So, break free from the cycle of overthinking and guessing. Instead, embrace the simplicity of asking your audience what they want.

Whether you have a handful of followers or a thriving community, their insights will guide you on the path to success.

Take the leap and unlock the treasure trove of information that awaits you.

Cheers,

Maike